One thing we take real pleasure in at Budweiser Budvar is looking out for our friends at the premium end of the on trade. That's why we are sponsoring the Publican Morning Advertiser's Top 50 Gastro Pubs programme for the third year running. It's an event that suits us down to the ground and what better synergy could you have than between our lovingly brewed beer and the lovingly prepared food that is at the centre of the whole gastro pub concept?
Just as good food takes time to prepare so does our Budvar with its 100 day brewing cycle, 90 of them spent in secondary fermentation. We take the same pride in sourcing our ingredients . We use only whole Bohemian hops, female and virgin, Moravian malt made only from the fabled lager barley grown in the Hana Valley, spring water from an ice-age lake 300 meters under our brewery and a strain of yeast resident since 1895, when our present brewery started.
We also know a bit about the agony and the ecstasy of running a gastro-pub as we own six of them in the Czech Republic where they have built a formidable reputation with tourists and locals alike for great food and good service , so what better sponsors could the UK's leading Gastro Pub event have? So if you don't already do so you may wish to show your approval and appreciation of our sponsorship role by stocking our beer!
Sponsoring the Front of House Manager of the Year 2014
Established in 1798 on Orkney, Highland Park is one of the most remote Scotch whisky distilleries in the world. For over 200 years, the distillery has combined time old tradition and the very best craftsmanship to achieve perfection. Its award winning range of 12, 18, 21, 25, 30 and 40 year old single malts is consistently acclaimed by connoisseurs and experts.
Highland Park forged a partnership with Slow Food to create a new initiative, the Slow Food UK Chef Alliance, which encourages chefs to support the aims of Slow Food UK. Sharing similar values to those which Slow Food prides itself by, Highland Park promotes a passion for whisky and the importance of taste and flavour. Made using only the finest ingredients, which are responsibly sourced and managed, Highland Park is made for people who understand and respect whisky and are ‘fans of flavour'.
Peter Sandstrom, marketing director, Maxxium UK on behalf of Highland Park commented:
"The front of house manager is a pivotal role in any establishment and the drinks offering is central to this. As an award winning single malt whisky, we are excited to be sponsoring this category. We look forward to reviewing the entries and, ultimately, congratulating the winner."
Please enjoy our brand responsibly. www.drinkaware.co.uk
Find out more about us at www.highlandpark.co.uk . You can also stay up to date with our news on Facebook and Twitter .
Berkmann Wine Cellars
Sponsoring Newcomer of the Year 2014
At Berkmann Wine Cellars, the U.K.s leading family owned national wine distributor, we still derive a sense of wonder from wine and pride ourselves in the quality of our service.
Specialists in supplying the country's Gastro pubs, Restaurants and Hotels with all their wine needs, Berkmann Wine Cellars offer the personal touch to help craft an engaging wine list from an all-star cast of important producers; ranging from quirky and undiscovered gems to familiar household names. Winner three years in a row of the Sommelier Wine Awards ‘Great Value Merchant', testament to our ability to supply compelling wines from around the world that satisfy a broad range of needs while maintaining an unwavering commitment to quality.
Berkmann is not just another wine merchant but a trusted partner who will bring demonstrable value to your business.
BPEX and Red Tractor BPEX promotes the use of quality assured pork and pig meat products, such as pork, bacon and ham that carries the Red Tractor logo. This provides consumer confidence and guarantees that the meat has been sourced from an independently audited supply chain, is traceable back to the farm, whilst standards are met in relation to animal welfare, husbandry, food safety and environmental protection.
In light of recent publicity around meat sourcing and supply, providing information about the quality pork and pork products being served has never been more important. Chefs and caterers should ask their butchers and suppliers about the origin of pork and pork products they are buying, to ensure they come from assured supply chains and pass this detail onto customers at point of sale to encourage confidence and loyalty.
For more information visit www.porkforcaterers.bpex.org.uk/ and www.lovepork.co.uk
Word on the Street One of the largest food movements to hit the industry is ‘street food'. As a result of its impressive flavours, convenience and sociable experience, some 2.5 billion people (worldwide) eat street food every day.
The ‘Word on the Street' booklet includes relatively inexpensive and easy recipe ideas such as ‘Muy Yum Pork and Pico', ‘Brazilian Balls and Beans', ‘Pork Samosas' and ‘Creole Style Ribs'. The recipes have been designed to deliver authenticity, value for money and customer loyalty, by using readily available and economical cuts of quality assured pork.
The booklet can be viewed or downloaded from http://porkforcaterers.bpex.org.uk
The Red Tractor Pork logo indicates the quality and country of origin of the pork, that it has been produced responsibly to rigorous standards, is traceable back to Red Tractor farms and independently inspected at every stage of production.
For further information please contact HD Communications Limited. Rosanne Woodberry, T: 01932 445275 E: firstname.lastname@example.org Nicki Dallison, T: 01932 445277 E: email@example.com