Read on to discover some of the reasons why you should be entering your pub into the Top 50 Gastropub Awards 2014.....
Front of House Manager of the Year 2013 Winner
"We definitely had a good upsurge in business after winning the award. A lot of old customers came in to congratulate me and it brought a lot of customers back sooner than they may otherwise have returned. It does raise your standards. We are up 10% year on year and winning the award has definitely added to the business. We are launching an outside catering business this year called Black and Red Events and having the accolade as part of the advertising is a major coup that convinces people to book with us rather than a competitor. Getting recognition from your peers is the biggest accolade."
Mike Champion, general manager, The Red Lion, Hinxton, and The Black Bull, Balsham, Cambridgeshire,
Gastropub Chef of the Year 2013 Winner
"We had a big increase in trade. We have been fully booked on a lot of nights and a lot of people come in and refer to the reviews in the paper. People are travelling from further away and we have been non-stop busy. We mention the award on our menus and display the certificate on the bar, which sparks conversation with customers. Everything about being involved with the awards has been positive."
James Durrant, chef patron, The Plough, Longparish, Hampshire
Business Innovation of the Year 2013 Winner
"We got a lot of trade press coverage as well as being in the Evening Standard and listed in the top five London pubs in the Sunday Telegraph. It had a massive effect on overall food sales and loads more interest from people talking about the pub. Our upstairs supper club Ssshh trade doubled, as did our food turnover. We are in 600% to 700% growth. I know a lot of it is as a result of the award because people reference it when they book. "The award definitely helped with the team as well - everybody was proud to win and enjoyed a confidence boost, especially the guys in the kitchen. We would definitely enter again."
Tim Foster, founder, Yummy Pub Company, Somers Town Coffee House, Euston, London Newcomer of the Year 2013 Winner
Newcomer of the Year 2013 Winner
"Winning Best Newcomer at the Morning Advertiser's Top 50 Gastro Pubs awards was a fantastic boost to our business and has really helped put us on the map. It has been especially good for the staff, who work incredibly hard, and really motivated them to continue to maintain their high standards. As a nationally recognised accolade, it has led to increased press interest, in particular with the local press, and has helped raise our profile across all booking platforms. We would definitely recommend other newly opened pubs to enter the award and would wish them every success."
James Brooke-Webb, founder, The Swan at Wedmore, Wedmore, Somerset